About

Hey,

I’m an award-winning Copywriter / Creative Director from East Auckland, New Zealand.

From my first-ever brief creating an adventure playground for a much-loved biscuit brand to recently rebranding New Zealand’s largest bank – there isn’t much I haven’t had a crack at.

But there’s still a bunch more I’d like to do.

Obviously, this isn’t all my work. I’d have to upgrade my account multiple times to store it all. Just the most recent stuff and some of my old favourites.

Favourite quote: “There’s always a better idea” - Me.

I'm not really sure who said this first, but I’ve lived by it since my first day in adland and have proven it many times.

2001 - 2007, Grey Worldwide New Zealand 

2007 - 2015, Republik New Zealand

2015 - 2018, True Advertising New Zealand

2018 - Currently, Freelance