BriefWinter coughs and colds create an influx of patients presenting with poorly controlled asthma. Much of this is due to poor compliance with inhaled corticosteroid treatments throughout the winter months. Prescribing Symbicort SMART (…

 

 Brief

Winter coughs and colds create an influx of patients presenting with poorly controlled asthma. Much of this is due to poor compliance with inhaled corticosteroid treatments throughout the winter months. 

Prescribing Symbicort SMART (Single inhaler Maintenance And Reliever Therapy) is a simple way to overcome this poor compliance. That’s because the patient takes both the preventer and reliever together. It’s a combined inhaler. 

Solution

So to encourage GPs to ask for samples of Symbicort SMART during the winter months, we sent doctors a personally monogrammed handkerchief as a reminder of the cold and flu season. 

On the handkerchief, we printed the benefits of prescribing Symbicort SMART at a time when many patients would be presenting with poorly controlled asthma.

Result

Doctors were impressed with the monogrammed handkerchief and consequently a huge number of Symbicort samples were requested right at the time when the product could be of most benefit to asthma patients.