CONCEPT / COPYWRITING
Our national carrier needed to tell our Aussie cousins how easy it was to get to the US and South America via NZ. So I created Dave, a migratory goose too lazy to do the hard yards. Voiced by Aussie legend Brian Brown, Dave was a huge success and went on to appear in numerous ads for the airline. In later instalments, he was joined by Pete the Kiwi, played by Sam Neill. Dave graced screens on both sides of Tasman for seven very successful years.