CONCEPT / COPYWRITING
To launch the Fuji Xerox Versant 2100 digital printer in a ground-breaking way, we created an immersive direct marketing experience that could demonstrate its cutting edge technology like never before. We took the print category out of the drab, functional office product environment and transformed it into the glamorous world of high fashion.
This campaign pushed the boundaries of traditional direct marketing, and culminated in a runway event showcasing garments printed solely on the new device.
This campaign was so effective that sales of the 2100 in New Zealand out-performed every other product launch in the Asia Pacific Region. We delivered an ROI of $77:1 - 240% of our client’s sales targets on launch - with NZ sales accounting for 34% of the entire Asia Pacific Region although, by population, we make up a miniscule 0.27% of the region.
Awards:
20+ Effectivenes and Craft Awards Locally and Globally.
