Better Than Fine Holidays
Better Than Fine Mum

 CONCEPT / COPYWRITING / CREATIVE DIRECTION

Everyone knows someone like Dad; a love one who has spent their life being a protector or provider but don’t want to give up their independence by admitting they’re not as fit as they used to be. Hato Hone St John wanted to help start a conversation between elderly parents and their adult children about preserving their independence and keeping them safe with a St John Medical Alarm.

We delivered a campaign that was ‘better than fine’, with a four-fold increase in enquiries and a 27% increase in landing page form submissions.

Awards:

  • Finalist 2023 NZ Marketing Awards

  • Finalist 2023 Aotearoa New Zealand Effie Awards.