CONCEPT / COPYWRITING / CREATIVE DIRECTION
The Cilatil ‘Bunnies’ began as a brief for a print campaign to take on Viagra with longer-lasting effects. While presenting several different concepts to the agency team, this idea hopped happily into the conversation, seemingly from nowhere, and Go Like Rabbits was born. It was quickly sold to our clients, and a TV brief soon followed, so too did the sales and the awards.
Awards:
Creative Floor Awards 2024 - Best Video
Lurzers Archive Photography Selection 2024