CONCEPT / COPYWRITING
Symbicort’s Asthma Man, the beige tracksuited miscreant, was based on my battles with incredibly annoying uncontrolled asthma symptoms keeping me awake at night and being a general pain in the backside. The casting was absolutely brilliant and was a heap of fun to shoot. Unfortunately, the stairwell spot was pulled before it ran, as it was deemed a bit…nasty. ‘Tennis’ however, went on to win the much-coveted Fair Go Worst Ad in New Zealand the year it went to air. Quite an honour.
Awards:
The Fair Go Worst Ad 2005